Home Builder Marketing, Ltd.

1314 North Dearborn Street
Suite #100
Chicago, IL 60610-2006
ph: 708-380-4890
fax: 312-664-0582
alt: 312-218-8137

Services

Our Services provided for builders and developers are continuously researched, refined and improved by our professional staff to deliver the best value and results to our customers.

  • Video Mystery Shopping

    Your front line salespeople are the "face" of your company.  It's essential that you know how your salespeople are treating your customers and representing your homes and your company.  Secret shoppers using hidden video cameras pose as buyers and record the entire encounter with your on-site salesperson.  The video tape and a written evaluation by the secret shoppers can be used as tools to benchmark the performance of a salesperson and provide a guide for focused training to hone their skills and improve their closing ratios.

  • Sales Training

    We provide customized training and coaching that address the salesperson's specific needs, increases their knowledge, skills and motivation, improves performance, and increases sales conversions for increased profitability.

  • Researching the Competition

    Trained shoppers will be sent to your competitor's sales center posing as prospective buyers to discover the details of the competitor's offering and their sales and marketing approach.  We gather information on option & upgrade pricing, special builder incentives, "spec" inventory programs, details of the reservation and contract process and whatever other information our client builder wants us to collect.

  • Sales & Marketing Management Coaching

    HBM staff has experience in upper management in positions of General Sales Manager and Vice President of Sales and Marketing with one the the top 5 volume builders in the US.   We work one-on-one with builders sales and marketing management to improve their effectiveness.

  • Manage Builder's Sales & Marketing Programs

    HBM hires, trains and manages the onsite sales team for small and medium sized home builders and developers.  


  

Christopher Shaxted, V.P. of Sales & Marketing, Lakewood Homes

"Home Builder Marketing was hired to video tape mystery shop our salespeople at the Grand Haven development so that we would have a totally objective visual and audio record of each salesperson's presentation.  The video tapes, which Lakewood's management viewed individually with each salesperson, exposed both strengths and weaknesses in each salesperson's presentation.  The tapes highlghted areas where training and coaching could be implemented to improve their presentations, to help them identify the prospective buyer's needs more effectively and to improve their closing skills.  We found that having our salespeople mystery shopped from time to time keeps them on their toes and working at their best." 

Edward F. Paliatka, President & CEO:  American Colony Homes and Austin Highland Development Co.

"Our relationship with Home Builder Marketing, Ltd., which began in 2001, gives us the flexibility to focus our energy on what we do best; land acquisition, development and construction management.  Home Builder Marketing, Ltd. hires, trains and manages our on-site salespeople at all five of our community developments and have managed the sales and marketing of over 400 homes for us. 

 

Cory Robertson, VP

Sales and Marketing

The Belgravia Group

“Thanks for another outstanding job.  We always appreciate your extra efforts to get it right.”   “Since 2003, HBM has video mystery shopped our sales staff annually so that we can identify and focus our sales training on areas that will improve our professionalism, our customer relationships and ultimately our contract closing ratios.”

 

 

Tim Vaughn

Sales & Marketing Mgr.

MCL Companies

“After conducting and analyzing the video mystery shops of our sales staff, HBM identified two specific skills (Needs Analysis and Closing) that needed significant improvement to enhance our sales effectiveness.  With this specific focus, HBM developed and conducted customized workshops for our sales team.”

 

“In these workshops, HBM presented workable, real life approaches, engaged the sales people in role playing and presented video taped examples of other on-site salespeople working with customers to illustrate the concepts and provide a foundation for on-going self improvement and analysis.  Ultimately, our sales staff came away with new approaches on how to improve their skills, a renewed enthusiasm for their work and improved effectiveness in selling.”

 

 

 

 

 

 

1314 North Dearborn Street
Suite #100
Chicago, IL 60610-2006
ph: 708-380-4890
fax: 312-664-0582
alt: 312-218-8137